J. Gonzalez · August 2025
Why I Print In-House...
The Art Behind Every Fine Art Print
In today’s world of mass production and online print labs, many artists opt to outsource their printing. While this approach may work for some, I have chosen to manage all of my Fine Art Print production personally, right here in my studio. This decision goes beyond simply using high-quality equipment; it’s about honoring the artwork, respecting the collector, and valuing the craft itself.
The Advantage of Total Control
By printing in-house, I maintain complete control over every step of the process, from capturing the image to packing the print for delivery. I personally oversee aspects such as color accuracy, sharpness, tonal range, and paper handling to ensure that every detail aligns with my artistic vision. This level of precision is simply not feasible when outsourcing the printing.
Color Accuracy You Can Trust
Color is one of the most powerful tools in photography. To make sure every shade, tone, and nuance appears exactly as I intend, I regularly calibrate my printer and monitors. This careful attention ensures that what you see on your wall reflects the richness and depth I envisioned when I created the image — whether it’s subtle blacks in a monochrome or vibrant colors in a landscape.
Museum-Quality Materials
Depending on the tier, all Fine Art Prints are created on either on Hahnemühle or Red River, professional-grade, museum-quality paper. Combined with Epson UltraChrome HD archival pigment inks, the result is a print that not only looks stunning today but will remain vibrant for decades to come.
No Mass Production — Every Print is Made-to-Order
Every Fine Art Print is individually produced for the collector who orders it. After printing, I allow each piece to fully cure for 48 hours before conducting a detailed inspection. Only when it passes my final review is it hand-signed, paired with its Certificate of Authenticity, and packaged for shipment. No shortcuts. No assembly lines.
Safeguarding the Integrity of Limited Editions
For my Artisan Fine Art Prints, printing in-house allows me to closely manage the exclusivity of each edition. Once an edition sells out, that image is permanently retired — ensuring the long-term value of your investment. Each Artisan print also includes serialized hologram stickers and registration through MyArtRegistry.com, providing collectors with added peace of mind.
A Personal Connection
At the heart of this process is my relationship with you, the collector. I want everyone who receives one of my prints to feel the care and pride that went into its creation. By printing in-house, I can personally ensure that each print meets my highest standards and is ready to be enjoyed for generations.
Stay tuned for more behind-the-scenes insights in future posts! In the meantime, if you have any questions about my printing process or are curious about starting your own fine art collection, feel free to reach out.



